How COVID-19 Is Upending Consumer Brands

The Covid-19 pandemic has upended food systems globally and forced consumer brands, big and small, to engage with consumers in a different way and communicate their actions to other important constituents. Rapid industry shifts were already underway before the pandemic, from reusable packaging and meatless burgers, to vertical farming and meal kits. The global impact of the pandemic and nationwide lockdowns has exacerbated the changes and forced consumer companies to rethink how they go to market, as well as how they communicate and respond to consumer tastes and growing demands around product and packaging safety and improved corporate stewardship.

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